Choose between folders and tags to organize links
Folders answer where a link lives, tags answer what it is about. How to pick before you have a thousand links, and what each one costs to change later.
Both group your links, and people usually pick one at random and regret it around the three-hundredth link. The distinction is simple once said out loud: a folder answers where a link lives, a tag answers what it is about.
Availability
- Plan: folders on Pro and above; tags on every plan, with a limit that grows with it.
- Where: Settings → Folders and Settings → Tags.
The difference that matters
- A link lives in one folder. Moving it out of one puts it into another. That makes folders a structure — one place per link, like a filing cabinet.
- A link carries as many tags as you want. A single link can be
newsletter,black-fridayandbrat once. That makes tags a filter — the same link seen from several angles.
Everything else follows from those two sentences.
Which one for which job
Use folders when the question is whose is this: a client, a brand, a country, a team. Folders match the shape of your organization, and they change rarely.
Use tags when the question is what kind of thing is this: channel, campaign, season, format. Tags match the shape of your reporting, and they change constantly.
The most common working arrangement is one folder per client or brand, and tags for everything that cuts across them. A campaign that runs for two clients is a tag; the clients are folders.
What each costs to change later
This is the part worth reading before you decide:
- Renaming or re-tagging is cheap. Tags are labels; adding, removing and renaming them affects nothing but filters.
- Reorganizing folders is medium. Links move between folders one at a time or in bulk, and nothing about the link itself changes.
- Splitting a workspace is expensive. Links do not move between workspaces the way they move between folders, and you pay for seats twice. Decide against a second workspace unless billing, people and data genuinely have to be separate — see Rename, transfer or delete a workspace.
What each one reaches
One practical asymmetry decides a lot of cases:
- Tags reach Analytics. You can filter reports by tag and compare campaigns.
- Folders do not. There is no folder dimension in Analytics today, so a folder organizes the list but cannot slice a report.
If the grouping exists so someone can pull a report from it, make it a tag.
A starting point that survives
For a team of any size:
- One folder per client, brand or country — whatever your invoices are organized by.
- Tags for channel (
email,instagram,whatsapp), for campaign (black-friday-2026) and for nothing else at first. - A naming rule everyone follows, which matters more than either — Name links so your team can find them later.
Add categories only when you have felt their absence twice. A tag list nobody filters by is noise with extra steps.
Verify it works
Create one folder and one tag, put the same link in both, then filter the links list by each. The folder shows you a place; the tag shows you a theme that can span folders. If the two produce the same list, you probably need only one of them for now.
Troubleshooting
I picked folders and now need cross-cutting reports
Add tags on top. They coexist: a link in the Client A folder can carry newsletter and appear in a report next to links from other folders.
I have hundreds of links and no structure
Start with tags, not folders — they can be applied from the list without moving anything, and they are reversible. Introduce folders once the tags show you the natural groups.
Can a link be in two folders
No. One folder per link, by design. That is what tags are for.
My teammate cannot see a folder
Folders are visible to everyone in the workspace today; per-folder access is not something you can configure. If someone should not see a set of links, that is a workspace boundary, not a folder one.