CodeQR and ActiveCampaign Integration: Lead Generation and Dynamic QR Codes

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform, email marketing, and CRM that helps companies connect and engage with their customers. With the integration of CodeQR into ActiveCampaign, you can automate lead capture, personalize communication, and generate QR Codes and dynamic links directly from your automations.

CodeQR modules available in ActiveCampaign

The integration of CodeQR in ActiveCampaign offers powerful features to help you create customized marketing and sales workflows:

Triggers

• CodeQR Event (Lead/Sales - Create): Triggered when a new lead is created through a CodeQR form and sent to ActiveCampaign. This trigger allows you to start automations as soon as a new contact is added via CodeQR.

Actions

• Create a link: Generates a new short and dynamic link directly in your CodeQR account.
• Create a QR Code: Creates a new dynamic QR Code based on a URL, text, or phone number.
• Search link data: Retrieves detailed information about an existing short link.
• Search QR Code data: Gets information about a specific QR Code.

Step-by-step guide to integrating CodeQR with ActiveCampaign

1. Connect CodeQR to ActiveCampaign

1. Access your ActiveCampaign account and navigate to "Apps" in the side menu.
2. Click on "All Apps".
3. In the search bar, type "CodeQR" and select it from the list of apps.
4. Click on "Add account" and then on "Connect".
5. You will be redirected to CodeQR to authorize the connection. Select the CodeQR project you want to connect to ActiveCampaign.
6. Click on "Connect". Your CodeQR account is now connected to ActiveCampaign.

2. Map Data Fields

To ensure that the data from your CodeQR forms is correctly sent to the corresponding fields in ActiveCampaign:

1. After connecting your account, select the "Lead/Sales" functionality and the "Create" event.
2. Map the fields coming from CodeQR (for example, "Email", "Name") to the corresponding fields in ActiveCampaign. This ensures that your CodeQR form data automatically fills in the contact information in ActiveCampaign.
3. Click "Finish".

3. Automating Workflows with CodeQR and ActiveCampaign

Once connected and with fields mapped, you can start automating tasks with CodeQR using triggers and actions in ActiveCampaign.

Example 1: Automatically Add a Contact from CodeQR

In this example, we'll show how a new contact is added to ActiveCampaign as soon as someone fills out a CodeQR form.

1. Go to your CodeQR platform and navigate to "Dashboard" > "Pages".
2. Select or edit an existing page with a form. You can add and customize fields as needed.
3. Access the CodeQR form link and fill in the data (e.g., "João", "joao@email.com").
4. Submit the form.
5. Return to ActiveCampaign and check the "Contacts" section. You’ll see the new contact ("João") has been added with tags and information filled in automatically.

Example 2: Automatically Create a Link and QR Code with an Automation

Now, let’s create an automation in ActiveCampaign to generate a dynamic link and QR Code every time a new contact is created via CodeQR.

1. In ActiveCampaign, go to "Automations".
2. Click on "Create a new automation" and select "Start from scratch" (Blank Automation).
3. As a trigger, search for "CodeQR" and select "CodeQR Event (Lead/Sales - Create)". Click "Save". This trigger will activate whenever a new lead comes in via the CodeQR integration.
4. Add a new action. Search for "CodeQR" and select "Create a link".
5. Configure the action:
6. Select your connected CodeQR account.
7. Fill in the destination URL (e.g., a content link, your sales page, etc.).
8. You can customize the title of the link, for example by using contact fields such as Link for [Contact Email Address].
9. Click "Finish".
10. Add a second action. Search for "CodeQR" and select "Create a QR Code".
11. Configure the action:
12. Select your connected CodeQR account.
13. Choose the QR Code type (URL, Text, or Phone). For this example, select "URL".
14. In the "Value" field, enter the URL you want the QR Code to lead to. You can use a fixed link or, for dynamism, the link created in the previous action (if available through custom fields after creation).
15. Add a comment to identify the QR Code (e.g., QR Code for [Contact Email Address]).
16. Click "Finish".
17. Activate your automation.

Automation Test:

1. Go back to your CodeQR form and submit new test data.
2. Return to ActiveCampaign. You'll see the new contact added.
3. Access your CodeQR account on the platform. Go to the "Links" and "QR Codes" sections. You’ll see the link and QR Code automatically generated by the ActiveCampaign automation.

Automation examples with CodeQR in ActiveCampaign

With the CodeQR and ActiveCampaign integration, the automation possibilities are vast:

• Lead capture: Use CodeQR forms to collect contact information and automatically add it to ActiveCampaign, triggering welcome sequences.
• Dynamic content generation: Create personalized QR Codes and links for each new lead, directing them to exclusive content or relevant offers.
• Automated segmentation: Automatically add tags to contacts based on the CodeQR forms they've completed, allowing precise segmentation for future campaigns.
• Lead nurturing: Start nurturing journeys in ActiveCampaign when a specific QR Code is scanned or a CodeQR link is clicked.
• Offline + online campaigns: Connect your offline marketing campaigns (QR Codes in printed materials) directly to your online automations in ActiveCampaign.

Conclusion and next steps

Now that you know how to integrate CodeQR with ActiveCampaign, you can start optimizing your lead capture and personalizing communication with your clients. The combination of intelligent forms and dynamic QR Codes from CodeQR with the automation power of ActiveCampaign provides a robust solution for any marketing strategy.

Start transforming your leads into loyal customers today! Visit codeqr.io and try out the integration.