Alternatives to goo.gl: Advanced Link Management and Tracking

The shutdown of goo.gl left a noticeable gap for marketers, agencies, and anyone who relied on the convenience of URL shorteners. However, rather than simple replacements, the current landscape demands new solutions that go far beyond short links. Today, platforms like CodeQR have completely redefined the original concept of link shorteners, turning them into dynamic, integrated, data-driven platforms—essential for modern marketing strategies.

Why do we need to move beyond classic link shorteners?

Goo.gl made life easier by transforming complex URLs into more user-friendly addresses. Today, however, shortening alone is no longer enough. Companies need full control over access, data, and campaign automation. That is why all-in-one platforms have gained traction.

• Dynamic QR Codes (editable even after printing)
• Detailed tracking of every click, source, and device
• Lead capture directly within links, using pre-redirect forms
• Automation via APIs and integrations with Zapier, Make, IFTTT, and other tools
• Conditional segmentation that redirects users based on location or device type

At CodeQR, we apply all of these capabilities end to end—not just to shorten links, but to turn them into intelligent marketing assets.

Use cases in retail and digital marketing

In physical retail, dynamic QR Codes on labels, banners, or storefronts allow real-time personalization of the customer experience—for example, redirecting users to different pages depending on whether they scan with an Android or an iPhone. In digital marketing, short links generate advanced reports on behavior, conversions, unique clicks, and even channel-attributed revenue. Leads can be captured before content access, with everything automatically integrated into your CRM.

We have worked on campaigns for events, webinars, e-commerce, and influencers, where data on traffic source, timing, device, and location significantly improved performance. Pre-redirect forms are part of our daily workflow and consistently grow qualified lists for future outreach.